Monday, April 15, 2013

Monday Mood Lifter: Byredo Parfums





Bal d'Afrique by BYREDO
This Stockholm-based parfumer takes fragrance to a new level, we think -- and as scent junkies, we don't say that lightly.

Founder Ben Gorham is fascinated with "the world of fragrance and its effect on my memories and impressions. Through BYREDO I want to communicate my own personal experiences — to contribute to an almost collective memory of time and place."

Our pick: Bal d'Afrique. Described as "a warm and romantic vetiver inspired by Paris in the late 20's and its infatuation with African culture, art, music and dance. A mix of the Parisian avantgardism and African culture shaped a unique and vibrant expression. The intense life, the excess and euphoria is illustrated by Bal d'Afrique's neroli, African marigold and Moroccan cedarwood." What a wonderful way to wake up and start a new week.

Available at Byredo and Barneys

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